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client: NESTA
agency: Rancon
NESTA asked Rancon to develop a game that can engage a secondary school audience in enterprise and issues surrounding globalisation.
Our solution was to create a 'tycoon' style game that rewards players making the right decisions over time to grow their T-shirt business from a single stall to an international business.
The results are that the idiscover website has a longer dwell time than before the game and kids can get their heads around some pretty difficult concepts in a fun and engaging way.
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