Agency: Rancon

The Brief

To create an engaging interactive micro-site that explains the relationship between drugs and the law to under 18s.

What we did

Our approach was to make a challenge that had to be completed to unlock a competition prize draw.

During the challenge, the player receives messages about drugs and the law as part of the experience.

The aim was to inform without preaching.

The results

10s of thousands of game-plays, national press coverage and hopefully a few enlightened teenagers.